Morning Style Merchants. Astute observers will note I’ve flopped rather badly on the posting front of late. While I get ’self back up to flighting wait, here’s something I wrote the other day for my pal Gary from Adidas who wanted Adidas anecdotes that stick in peoples minds. Mine’s not particularly exciting, but I like the way it panned out. If y0u’ll bear with me, this is me posting for now, normal service resumed later in zi week. The picture of Dave is in current Paris Vogue Homme International .
Dave in Adidas Stan Smiths (click)
STUBBS ADIDAS ANECDOTE.
When I was at fashion college in North London, I spent time and energy desperately trying to pass self off as a clued up, spivy type of chap. I desperately was not one. However, touting ‘deleted’ Adidas trainers (at college and in west end) did help raise my street profile just a trifle. Around 1989/90 a trend for low-key, retro trainers like Stan Smiths, Gazelle’s and ‘Shell Toes’ was on, harking back to simple, clean lines compared to things that had got a bit complex, flashy and high. Cream slices, we’d call them.
Classic Stan’s. White with navy trim
People started looking for trainers of this ilk that had been discontinued, or ‘deleted’. Duffer would find styles and sell them. For a while, chatting about ‘deleted’ trainers was a thing. My pal Nick Sulivan, a Manc living in Liverpool, met a bloke who had a warehouse half full of deleted Adidas Match Plays. Quite nice, not madly so, but definitely not in shops anymore, (whether deleted or not). We did okay spending time in Soho and South Molton Street hawking these trainers out of laundry bags to trendies who looked like they had money.
Low profile Adidas Stans.
Think we were doing them for £25/£30 a go (with box), costing us £8. Sold a whole haul at Vidal Sassoons training school on Davies Mews. Met a new slew of connections that led to all sorts of fresh business and capers for years to come. Two of my Cockney pals got hairdresser wives out of that Sassoon deal. Three children spawned thus far from the Deleted Adidas Match Play/Matchmaker trainer deal. I do remind them of what they got from this on occasion. What I got was to pretend to be savvy in public for a bit. Still not got the hang of that yet.
PS. Talked myself into getting a pair I think. The white with white Stan’s are the ones I fancy. Gary, how does one apply for those kiddies? Or the cream Match Plays below, maybe..
Adidas Match Plays.